Behind the scenes… shooting FW’22

Behind the scenes… shooting FW’22

Have you ever been to The Frozen Fountain?

It’s a remarkable concept store in Amsterdam where one can find an eclectic mix of designs by renowned names, up-and-coming talent and exciting newcomers. Amidst eye-catching furniture, fenomal lamps and artsy wallpapers we shot Jan Jansen’s Fall/Winter collection ‘22. Needless to say that the cobalt blue lips shaped sofa in particular had to play a part in the shooting.

The Frozen Fountain never allows the store to be used for commercial purposes, but… they made an exception (thank you!) because they’re a huge fan of Jan Jansen. The collection of The Frozen Fountain matches perfectly with his experimental designs which are world famous under the name Dutch Design.

Art director 8 The Agency found the location and gave the art directions, photographer Aicha Abdoun and our models mixed the art with long legs and mind blowing high heels and boots. The result? Dramatic colour blocking, satisfying mixtures of prints and textures, and playful poses on endless soft sofa’s. Check out our Lookbook FW’22 now and find your new favourite Jan Jansen’s.

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